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7 common types of logos used in branding and design

1. Lettermark (Monogram Logos)

A lettermark is a typography-based logo composed of initials. It's ideal for long brand names. Example: IBM, CNN, HBO.

2. Wordmark (Logotypes)

A wordmark focuses only on the business name using a custom font. Best for short and catchy names. Example: Google, Coca-Cola, Visa.

3. Pictorial Mark

An icon or image-based logo that represents the brand symbolically. Example: Apple, Twitter, Nike.

4. Abstract Logo Marks

Abstract logos use geometric forms to express a unique brand idea. Example: Pepsi, Adidas, BP.

5. Mascot Logos

Mascot logos feature illustrated characters that create friendly brand recognition. Example: KFC, Pringles.

6. Combination Mark

Combines text and symbols into one powerful logo design. Example: Burger King, Lacoste, Doritos.

7. Emblem Logos

Text inside a symbol or badge-style logo. Example: Starbucks, BMW, Harley-Davidson.